When you own a market store, you have to spend at least 10 hours to get those optimum productive results. But if you set up a store online, you are open to customers 24/7 without actually being there. Be it an eCommerce store or a service provider website, it is working all time and offering an open window to clients and customers from all around the world.
Identifying such a tactical advantage, millions of businesses have found their ideal niches in the online market. This has resulted in an ever-lasting competition that only gets tougher day by day. With new players entering the market, it is becoming quite challenging to set up a website. And if you wish to do it, you need to start with a good website design.
Why website design is important
The home page is the first impression you portray on your clients. It is the page from which customers identify your business. If it’s immaculate, the user will remember the experience and will keep coming back. If it’s sluggish and not appealing, your site might not be visited again ever by the user. With just a few seconds to impress a user, it is important to have a home page design that not just stands out, but is also fast, functional and customized to the purpose.
Here are a few steps that you can pursue to get that unparalleled home page design blueprint.
Make your brand clear
With so much to emphasize on visuals, your home page can get those traffic with just a headline. The crisp and clear text emerging out of the design should be optimized to tell the readers about your brand’s idea and message. The home page is not a place for introductions or large jargon texts. Be clear and it will really click.
Using high-quality images
A blurred image is like a wastage of web space in the online website development arena. You need to take your time and use only high-quality, clear and high impressive images on the home page. Be it a logo or a still from your business office, good images are the soul of a great design.
Make it work for mobile devices
The majority of people will love to explore your website on mobile rather than on the desktop at the first instance. The idea is to not keep a single change for the denial. When creating a website, keep checking that it’s best suited to small screens also. If you need to tweak some aspects of design or spend those extra days finding out the best layout for mobile, you should do it as it is all worth it in the long run.
Emphasize on call-to-action
Making a mark doesn’t mean that you simply impress a user and then say goodbye. You can use the best call-to-action icons or tabs on the home page to convert a user into a potential customer. Many designers omit the call to action button on the homepage as they think it’s wiser to keep them for the Contact US page. This should not be done as many users will love to contact the company from the first visit a contact icon on the homepage acts as a direct bridge between the consumer and the provider.
While this is only the half story told, we hope you enjoyed reading these tips as much as we did in curating them for you. Keep reading our blog section for more such information explosions.