Posts Tagged ‘SEO INDIA’

MARKETING TRENDS FOR 2022 – DON’T GET LEFT BEHIND IN THE RACE

Wednesday, June 8th, 2022

A competitive market is like a marathon between you and your competitors. For this, you must always be aware of the latest marketing trends in the market. The first quarter of 2022 has come to an end, and for us, now is the perfect time to look at marketing trends this year. Whether you’re a B2B or B2C business, if you haven’t incorporated the following into your marketing strategy, you should at least start thinking about it.

 

Short video marketing

Although short videos are not as informative as long videos , they are still the current marketing trend. Short videos are more effective than other types of content if you want to cut to the topic quickly . Short videos will help businesses gain better exposure and increase audience engagement.

VR/AR

Meta is just an example of virtual reality. Before it was born, there were already concepts and cases of VR (Virtual Reality) and AR (Augmented Reality) on the Internet . More and more users want to try a similar experience. Even though it is more expensive than other types of promotion methods, it will undoubtedly be one of the first tools businesses consider digital marketing . The most common form of VR/AR in marketing is a virtual booth or digital showroom.

 

Permanent Social Media Content

As you might have guessed, high-quality posts that are posted permanently show better results than posts that are only available for 24 hours on social media . As a result, businesses can devote more time and creativity to such posts .

However, it should be noted that this does not mean that instant posts are useless for corporate marketing , instant posts still need to be included in your social media strategy as they can increase the engagement of your target group.

 

Social Responsibility

With so many big events happening in the world from 2020 to the present, consumers are increasingly concerned about how their favorite brands are reacting to and acting on them. Consumers are no longer looking for brand neutrality, but want them to be involved in some political and social issues . In the workplace , for example, social media users often discuss topics related to exploitation , unfairness , and workplace treatment .

 

Even if you don’t get immediate feedback and results , an interest in certain topics should be included in your marketing strategy.

We’ve only shown you the top few trends for most companies to invest more in 2022. In fact, some marketing trends that have been going on for several years still play a vital role . For example, mobile optimization can enhance customer experience marketing ; professional SEO can make you rank higher in search and get more leads; podcasting or audio is also an integral part of business marketing. Also , inbound marketing is still at the heart of helping your brand grow.

 

Our team of digital marketing professionals can help with your new marketing project . Do not hesitate to contact us.

The Pillars of an Effective SEO Strategy

Tuesday, April 26th, 2022

Focusing on these pillars of SEO will enhance the opportunities for your content and attract more organic traffic over time.

What do you need to compete in SEO?

In recent years, there has been a lot of attention around E-A-T (Expertise, Authority, and Trustworthiness) as mentioned in Google’s Search Rater Quality Guidelines.

A true SEO program needs to include more.

Authority.
Relevance.
Experience (of the users and bots visiting the site).

The websites that focus on each of the three of these are bound to be esteemed by both web search tools and clients, and draw in more organic traffic over time.

Authority:

In SEO, authority refers to the importance or weight given to a page relative to a given search query.

Modern search engines such as Google use many factors (or signals) when evaluating the authority of a webpage.

Google wants to bring to the top the ones that are most likely to satisfy the user with accurate, reliable information that fully answers the intent of the query.

Trust

You may hear many people talk about the role of trust in search rankings and in evaluating link quality.

For the record, Google says they don’t have a concept of trust they apply to links (or ranking), so you should take those discussions with many grains of salt.

Relevance: Will Users Swipe Right On Your Page?

Relevance in SEO is a reflection of how well the search engine results page (SERP) aligns with the searcher’s intent. For example, if you were to search for information on “U.S. taxation laws,” the undisputed and most relevant source would be the IRS’s . gov website.

 

 

What is Digital Marketing and Marketing Strategy??

Monday, February 28th, 2022

Digital marketing is the advertising of items or administrations utilizing advanced innovations by means of the web, web-based media, cell phones, or some other computerized medium.

It is additionally an umbrella term that includes different showcasing procedures like Online Media Promoting, Website streamlining, and Email Advertising.

Compared to traditional marketing advertising or marketing strategies like print, boards, and television, advanced promoting is essentially information driven. Numerous famous digital advertising platforms today give admittance to crusade reports to exhaustive information investigation.

With the joined powers of both the web and innovation, Digital Marketers today can gather and investigate information of various client conduct or client commitment, empowering them to work with more customized content and promotions toward obviously characterized crowds for better commitment and results.

 

Why Digital Marketing?

 

Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you. Think about your social media strategy. It’s great when your target audience sees your latest post, but it’s even better when they comment on it or share it.

When small businesses get started, their focus is often on how to get the first customers through the door. They might depend on customary types of publicizing, like print promotions, coupon mailers or even open air promoting. Organizations might accept that since they offer a decent item or administration, it’s inevitable until clients track down their direction to them.

We should take a gander at the advantages of digital marketing and the ways in which online platforms can be utilized to assist with developing your business.

 

Some of the key benefits of digital marketing include:

 

  • The ability to communicate with your prospects and learn exactly the thing they are searching for example get to know your customers better!
  • The ability to contact anybody and anyplace as there are no geological limits with advanced.
  • Target the right audience at the right time – personalization is simpler with digital marketing
  • Speak with your prospects at each phase of the purchasing system

Find Out What Your Competitors Are Doing Online

 

When you look at what your competitors are doing online, you will get some idea of what is and isn’t working. Most likely, whatever type of business you are in, your competitors have established a web presence. What kind of content do they use, is there a blog, or do they promote visual content such as videos?

There are some great online tools that can help you do this

 

Semrush – great for keyword ranking and keyword traffic
Ahrefs – useful for discovering competitors’ most linked content
Moz – another platform for keyword ranking
BuzzSumo – track popular content types and influencers
Google Alerts – a tool for tracking mentions of any competitor your choose to track
Ontolo – a great tool for backlinks and content marketing

 

Let Customers Come to You

 

Think of digital marketing as a way to make yourself accessible to the people you’re trying to target. The reach of your business can reach well beyond your locality and scalability becomes a reality.

Get to Know Your Target Audience

The excellence of digital marketing is that it permits you to draw in with possibilities. You can get to know them and their problem areas to give an answer. Via online media or through a blog you can begin a discussion or run a study to acquire bits of knowledge. Focus on any remarks or review reactions.

Advertising online can stretch your budget further and will allow you to refine your target audience. Social media is particularly good for this as it enables you to set a daily budget for a discrete audience that has an interest in your brand or ethos. Most importantly, it allows your business to exclude the people that would never buy from you – saving you time and money!

 

Are you looking to develop a website that can generate leads? Or maybe you want to set up a Facebook campaign to see the results. The first step to achieving these goals is to develop an understanding of digital marketing and how it can have a positive impact on your business.

How a Good Website Design can Revolutionize your Business

Wednesday, February 9th, 2022

When you own a market store, you have to spend at least 10 hours to get those optimum productive results. But if you set up a store online, you are open to customers 24/7 without actually being there. Be it an eCommerce store or a service provider website, it is working all time and offering an open window to clients and customers from all around the world.

Identifying such a tactical advantage, millions of businesses have found their ideal niches in the online market. This has resulted in an ever-lasting competition that only gets tougher day by day. With new players entering the market, it is becoming quite challenging to set up a website. And if you wish to do it, you need to start with a good website design.

 

Why website design is important

 

 

The home page is the first impression you portray on your clients. It is the page from which customers identify your business. If it’s immaculate, the user will remember the experience and will keep coming back. If it’s sluggish and not appealing, your site might not be visited again ever by the user. With just a few seconds to impress a user, it is important to have a home page design that not just stands out, but is also fast, functional and customized to the purpose.

Here are a few steps that you can pursue to get that unparalleled home page design blueprint.

 

 

Make your brand clear

 

With so much to emphasize on visuals, your home page can get those traffic with just a headline. The crisp and clear text emerging out of the design should be optimized to tell the readers about your brand’s idea and message. The home page is not a place for introductions or large jargon texts. Be clear and it will really click.

 

Using high-quality images

 

A blurred image is like a wastage of web space in the online website development arena. You need to take your time and use only high-quality, clear and high impressive images on the home page. Be it a logo or a still from your business office, good images are the soul of a great design.

 

Make it work for mobile devices

 

The majority of people will love to explore your website on mobile rather than on the desktop at the first instance. The idea is to not keep a single change for the denial. When creating a website, keep checking that it’s best suited to small screens also. If you need to tweak some aspects of design or spend those extra days finding out the best layout for mobile, you should do it as it is all worth it in the long run.

 

Emphasize on call-to-action

 

Making a mark doesn’t mean that you simply impress a user and then say goodbye. You can use the best call-to-action icons or tabs on the home page to convert a user into a potential customer. Many designers omit the call to action button on the homepage as they think it’s wiser to keep them for the Contact US page. This should not be done as many users will love to contact the company from the first visit a contact icon on the homepage acts as a direct bridge between the consumer and the provider.

 

While this is only the half story told, we hope you enjoyed reading these tips as much as we did in curating them for you. Keep reading our blog section for more such information explosions.

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