Posts Tagged ‘google analytics’

Google Analytics is updated, do you know the difference?

Thursday, July 7th, 2022

On July 1, 2023, all free Universal Analytics properties will stop processing new hits.
On October 1, 2023, all paid Universal Analytics properties will stop processing new hits.

Users are now given 15 months to migrate from UA to GA4 , implement GA4 as soon as possible and start collecting data.

Check existing UA’s media resources:

Check existing UA media resources and gather as much information as possible:

Account structure of existing UA, media resource settings
Event tracking, conversions, custom dimensions, common reports for existing UAs
User permissions

  1. Design the account structure of GA4
  2. Before upgrading, you need to design the account structure first.
  3. Before upgrading, you need to design the account structure first.

 

google analytics 4

Small companies:

If there is only one website, you can create a media resource, a website data stream
If there is only one website, one Android APP, and one iOS APP, you can create one media resource, one website data stream, and two application data streams.

Large enterprise

For example, multinational companies and multi-brand companies mainly consider whether the company needs to comply with local regulatory requirements as operating entities in different countries or regions. This will mainly affect the setting of accounts, because the account level affects the geographical location of its storage and data processing.

If not, then a company can establish an account and a media resource. This state is an ideal state, not realistic, because in reality, all countries have legal requirements
If so, the operating entities in different countries or regions will establish an account and a media resource respectively.

Event Tracking -> Event Tracking (100%)

Generally speaking, events are most configured in tracking, so how do events map migrations?

In UA, the fixed parameters are Event Category, Event Action, Event Label and Event Value. The first two are required and the latter two are optional.
GA4 , only Event Name and Event Parameter, there can be up to 25 Event Parameters, and event parameters are divided into ‚Äčevent-level custom dimensions and event-level custom parameters.

Goal -> Conversion (100%)

The target in UA corresponds to the conversion in GA4 , the limit in UA is 20, the limit in GA4 is 30, and the limit is increased.

There are four types of UA targets. Next, let’s look at how different types migrate:

Destination URL: first set as event, then as conversion (this can be tracked with no-code events )
Duration: Set it as an event when setting an audience, and then set it as a conversion (can be implemented directly in the GA4 reporting interface)

Number of pages viewed/screens: set as an event when setting an audience, and then set as a conversion (can be implemented directly in the GA4 reporting interface)
Event: directly set as conversion (distinguish between session deduplication and non-duplication, if you need to deduplicate, you must set it in the audience)

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