Google is constantly working to make changes in its website policies and guidelines. They aim for a more business-friendly model by making it more diverse and interactive. This diversification has helped in giving out two sets of results every time.
Even though the strategies are changing, Google makes the platform more user-friendly and interactive. What role do a writer and content creators play in the organic growth of the platform? It turns out that these play a significant role in optimizing the search snippets of the website.
Introduction to a standard search snippet
Over the years, we have seen some significant changes happening in the Google search snippet. However, the standard layout has been the same. The search result has a clickable title or headline, a description of the page, and the URL path. On mobile browsing, the search snippet also features a tiny logo along with the URL.
As Google picks up your logo to show along with the URL, you have complete independence to use the best logo to attract more visitors.
Google tries its best to show the meaningful URL instead of just the plain old URL of the page. It contains:
The domain: A domain name makes a difference in the clickthrough. Content heads can use various tools to help pick a snappy domain name. Short domains or domains with unique names are memorable.
Breadcrumb or truncated URL: Google can use a breadcrumb or trimmed URL instead of the original URL. This makes the person curious about the category they are diving into.
Earlier, Google relied on the page title to generate the search snippet title, but that has changed quite a few times over the years. However, people should still include the keywords in their titles to attract more clicks on the link.
Over the years, people have used meta descriptions with the hope of getting their websites ranked. But, recent studies showed that Google ignores the meta description in most cases.
However, you should include the meta description in the content if Google reviews the whole page and link. A person can try to play with google by adding a summary of the content at the article’s beginning.
People will have questions regarding the product or your website, so it is essential to have an FAQ Page. If you cannot build a different FAQ page, answering a few questions on the same page can trick the algorithm into believing the page as a FAQ page.
THE POPULAR HOW TO SCHEMA
Content experts introduced the ‘HowTo’ scheme to feature snippets with step-by-step instructions. These snippets have the initial 3-4 steps of carrying out a particular task, and it gets ranked on the Google search page.
VIDEO THUMBNAIL SCHEMA
A video snippet is available only for mobile web browsing. This type of snippet includes a video thumbnail with the result and ensures a rich snippet is generated. However, there are times when this video schema is not needed, as Google generates rich snippets even if the video is embedded on the page.
These types of snippets are less popular than the rich snippets. A structured snippet represents the data in a tabular form, making it more informative. The only requirement for this is to create an HTML table, and this will help you rank your website on the Google search snippet.
Getting an image thumbnail after a search query is rare on a desktop. However, these show up on mobile devices without any optimization tactics in play. A creator can get these featured by having at least one image on their landing page or compressing the image size to load faster.
DATES IN A SEARCH SNIPPET
Google pays close attention to everything on the page, and the publishing date is one of them. It believes that mentioning the date can be helpful for the person searching for the information. It is essential because people want to click on the link with the latest date.
Google also suggests that if a person updates their article or blog, they should re-publish it with a new date. Adding the information about the date it was updated can also be important.
Featured snippets are one of the best ways to generate organic growth for the platform. It is not easy to get your article in the featured snippet, and to do so, and a person will have to optimize their content similarly.
MONITOR THE GROWTH
After applying these optimization strategies, the last thing that is left to do is to monitor the rankings. After using these strategies, checking the rankings and the change, whether positive or negative, helps you make appropriate changes. Several tools can help you monitor the analytics of the website.
You can apply all these strategies on your website and see the rankings, but it doesn’t matter. Using these strategies can help you increase your organic clickthrough, but there are a lot of factors when it comes to ranking a website.