About the Company
Being one of the leading educational platforms, The Institute of Holistic Nutrition specialises in programs related to health, wellness and nutrition. Not just focusing around health practices but also encouraging students to pursue careers in the field, they made an offline reputation with their different programs. Their vision was to seek higher visibility and conversion channelled through their online web presence.
Industry
Education
Services
SEO
Business Type
Online & Offline Education
Build your idea
Business Challenge
Having a website is not just enough; the client’s ranking was that high to fetch them higher visibility and ranking on search engines. Lack of strategies and competitive keywords related to health education lead to low visibility on all search engine platforms. The aim was to enhance the website’s ranking in addition to the usage of relevant keywords resulting in improving organic search traffic, attract prospective students, and generate more leads and inquiries for their programs.
What We Did
- Our marketing enthusiasts commenced with the formulation of a key SEO strategy for the end-client which is done through conducting thorough keyword research.
- Optimization of on-page elements with meta titles, meta tags, meta descriptions, headsets and image alt texts. Ensured everything was well aligned with targeted keywords.
- Improved the site’s loading speed and time, made it extremely mobile-friendly, making way for increasing the overall user experience.
- Efforts on Off-page SEO includes building high-quality backlinks and enhancing the Institute’s online presence through content marketing and outreach strategies
- Implementation of local SEO tricks for enhancing the website’s visibility especially with demographics and geographical relevant searches resulting in the Institute to fetch local students.
- Throughout the campaign, we monitored performance metrics and adjusted strategies to maintain continuous improvement.
Results
Within a few months, the end-client saw an increase in their organic traffic boosted with targeted keywords helping them move ahead to the search engine pages. Higher visibility, boot in enquiries and enhanced engagement with proper analytics report showed the mark in conversion rates.
