About the Company
Specialising in preserving personal and corporate stories through visual and written forms, Boston Legacy Film encompasses in legacy videos, ethical wills and scanning services for family memorabilia. For corporate, they account on video documentaries nurturing business’s heritage, culture, and employee interviews.
Industry
Video Production
Services
Design, Development, Support and Deployment
Business Type
Video Production
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Business Challenge
The Boston Legacy looked to enhance its online presence for a broader audience. The website was underperforming due to low search rankings, organic traffic and no content strategy. The end client needed to boost their visibility through SEO for all segments of their audience that would help them in fetching more target audience and also help in brand building.
What We Did
Technical SEO
- Implemented technical enhancement with site optimization for faster page loading, mobile compatibility and enhanced crawlability.
- Site architecture was revamped for enhanced search engine indexing, resolving broken links that could harm the ranking.
On-Page SEO & Content Optimization
- Updating meta description, meta titles and meta tags with targeting keywords belonging to their respective niche.
- Enhanced content with key service pages mainly on the services and product sections. Building internal blinking for higher user engagement and navigation.
- Content optimized for user intent, intriguing customer to head to the services and product pages to explore on the functionality, sustain longer on their website to explore and further converting to sales.
Keyword Rankings
Identifying high-value keywords that were integrated throughout the site’s content. This further resulted in a boost in rankings.
Targeted keywords further helped in ranking as well as drive more traffic and conversion to theirvsite, organically.
Off-Page SEO & Backlinking
Developed a strategic backlink campaign, earning high-quality links from reputable film and business websites. This helped in gaining more traction.
Further bolstered the domain authority of the site resulting in higher rankings to the targeted keywords.
Results
Conducting SEO and content optimization haul, Boston Legacy witnessed a dramatic enhancement in their search engine rankings organically. Top keywords appearing to the first page of the search engines. Optimised content resulted in higher traffic, increased enquiries and brand building.
