Project Overview
Being one of the premium online e-commerce platforms winning in the sales of wine,gin, mixology and relatable drinks. Having the fine quality of beverage varieties, they have been looking for a wide range of customers to meet and sell to, including individual buyers and businesses in the hospitality sector through their HoReCa division.
Industry
Services
Business Type
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Business Challenge
Bettersea did establish their online presence but lacked strategy and competitiveness in the industry and e-commerce market. Regardless of offering quality beverage variants, they struggled on ranking to the search engines, conversions, limiting their growth and visibility. The aim was to fetch one page ranking, gaining more organic traction, boosting sales through effective SEO and keyword integrated strategies.In layman words, needed an SEO overhaul to gain higher rankings for targeted industry keywords and ensure a better user experience that would convert traffic into sales.
What We Did
Technical SEO
- Commenced with deep technical optimization making hold of the issues in hand like slow loading page time, mobile responsiveness and enhancing site’s crawlability.
- Team implemented strategies with the optimization of site structure, apt use of canonical tags in addition to implementing XML sitemaps. Refined URLs were integrated for search-engine friendly sites, resulting in enhancing site index.
On-Page SEO & Content Optimization
- Commenced with deep technical optimization making hold of the issues in hand like slow loading page time, mobile responsiveness and enhancing site’s crawlability.
- Team implemented strategies with the optimization of site structure, apt use of canonical tags in addition to implementing XML sitemaps. Refined URLs were integrated for search-engine friendly sites, resulting in enhancing site index.
Technical SEO
- Commenced with deep technical optimization making hold of the issues in hand like slow loading page time, mobile responsiveness and enhancing site’s crawlability.
- Team implemented strategies with the optimization of site structure, apt use of canonical tags in addition to implementing XML sitemaps. Refined URLs were integrated for search-engine friendly sites, resulting in enhancing site index.
On-Page SEO & Content Optimization
- Content optimization throughout all pages, sub-pages, product pages and blogs.
- Restructuring meta tags, meta description, integrated right keywords for valued product descriptions, ensuring value on user intent.
- Highlighted landing pages like HoReCa were fine tuned for B2B offerings for gaining target audience and target searchers.
- Internal link building was improved for smoother buying experience.
Keyword Rankings
- Identified top-notch critical keywords within the industry space including the ones related to the products offered.
- Thorough keyword analysis made to bring in high-value terms for site content optimization. This resulted in higher ranking, one page ranking on search engines and enhanced organic traffic.
Off-Page SEO & Backlinking
- Proper link-building campaign strategy formulated for boosting domain authority.
- Top-notch quality backlinks were brought up from reputable sites, articles, blogs and other forums for backlinking, further resulting in improved search engine ranking.
