A competitive market is like a marathon between you and your competitors. For this, you must always be aware of the latest marketing trends in the market. The first quarter of 2022 has come to an end, and for us, now is the perfect time to look at marketing trends this year. Whether you’re a B2B or B2C business, if you haven’t incorporated the following into your marketing strategy, you should at least start thinking about it.

 

Short video marketing

Although short videos are not as informative as long videos , they are still the current marketing trend. Short videos are more effective than other types of content if you want to cut to the topic quickly . Short videos will help businesses gain better exposure and increase audience engagement.

VR/AR

Meta is just an example of virtual reality. Before it was born, there were already concepts and cases of VR (Virtual Reality) and AR (Augmented Reality) on the Internet . More and more users want to try a similar experience. Even though it is more expensive than other types of promotion methods, it will undoubtedly be one of the first tools businesses consider digital marketing . The most common form of VR/AR in marketing is a virtual booth or digital showroom.

 

Permanent Social Media Content

As you might have guessed, high-quality posts that are posted permanently show better results than posts that are only available for 24 hours on social media . As a result, businesses can devote more time and creativity to such posts .

However, it should be noted that this does not mean that instant posts are useless for corporate marketing , instant posts still need to be included in your social media strategy as they can increase the engagement of your target group.

 

Social Responsibility

With so many big events happening in the world from 2020 to the present, consumers are increasingly concerned about how their favorite brands are reacting to and acting on them. Consumers are no longer looking for brand neutrality, but want them to be involved in some political and social issues . In the workplace , for example, social media users often discuss topics related to exploitation , unfairness , and workplace treatment .

 

Even if you don’t get immediate feedback and results , an interest in certain topics should be included in your marketing strategy.

We’ve only shown you the top few trends for most companies to invest more in 2022. In fact, some marketing trends that have been going on for several years still play a vital role . For example, mobile optimization can enhance customer experience marketing ; professional SEO can make you rank higher in search and get more leads; podcasting or audio is also an integral part of business marketing. Also , inbound marketing is still at the heart of helping your brand grow.

 

Our team of digital marketing professionals can help with your new marketing project . Do not hesitate to contact us.

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