Archive for the ‘Uncategorized’ Category

Crucial Email Marketing Trends for 2022

Monday, May 16th, 2022

The manner in which we lead business and how we speak with clients goes through steady changes. 10 years prior, individuals favored up close and personal gatherings in the workplace; today, even difficult issues are effortlessly tended to through Zoom. An ever increasing number of individuals pick advanced. Notwithstanding, it doesn’t imply that your conventional organization will become wiped out. Anybody can adjust to a consistently evolving world. This article will discuss the main email showcasing patterns in 2022.

The uplifting news is, well established ways of arriving at clients are as yet working. Email promoting is alive and compelling. As indicated by Litmus, 2021 was an extended time of email for each of the; 2022 won’t be any unique. The developing worth of email advertising is apparent. It is one of the most believed correspondence channels. Everybody will utilize it to advance their items, advocate their brands, speak with the objective market, and make money. Accordingly, the time has come to zero in on your email advertising efforts and procedures.

Email Marketing Trends for 2022

Personalization

 

A lot has been said about personalization. Nevertheless, like it or not, personalization is the key to success. It was imperative last year, and it will be crucial the next one, no questions asked.

  1. Personalization is a tricky thing. Using the client’s name in the copy and subject line is not enough. It requires much more. For instance, the main pillars of good personalization are:• Getting segmentation right
    • Optimizing send times according to the user’s historical open patterns
    • Using dynamic content depending on the user that you’re sending to
    • Matching email frequency to engagement levels
    • Establishing a personal brand connection
    • Creating individualized destinations

    Putting clients first and thinking about their problems is a tactic that never lets you down. Many brands benefit from it, exploiting it in various campaigns. For instance, hyper-personalized automated campaigns lie in the heart of each and every cart abandonment newsletter. It is a time-proven way to get your customers back and nudge them to finalize the deal. Consider an email from Jack Wills as a representative example. It positions itself as a reminder, not an abandoned cart email. Though we all know what it is.

    More Customer Appreciation Emails
    Birthday Emails
    Anniversary Emails
    Milestone Emails
    Exclusive Offer Emails
    Early Access Emails
    Engagement Emails
    Thank You Emails

    Entertaining User Experiences

    The good thing is, you are blessed with some good options that are:

    Animated gifs and dynamic effects
    Interactive features
    AMP
    Gamified experiences

    Conclusion

    A worldwide pandemic has rocked the boat and rolled out a few radical improvements in our way of life. To remain above water one year from now and face the intense contest, we ought to embrace these progressions and put it all out there.

    With regards to email showcasing, it is here where you should be in control. Pursue the email showcasing directions and email configuration patterns to make the most out of these questionable times and raise cash even in the most pessimistic scenario situations in 2022.

 

25 Simple Tips to Improve Your Website Page Load Speed ✍️

Monday, May 9th, 2022

→ 1. Optimize the size of images / video. Use image compression or conversion to WEBP format (for iOS devices, leave JPG).

→ 2. Set up lazy load scripts/images/videos. Enable lazy loading for hidden images.

→ 3. Remove duplicate scripts and overlaps in website’s functionality.

 

→ 4. Minify JavaScript, CSS, HTML. Minimize the number of JavaScript and CSS.

 

→ 5. Merge CSS and JavaScript files if the server uses HTTP/1.1 protocol.

 

→ 6. Use asynchronous loading for CSS and JavaScript files

 

→ 7. Reduce the use of web fonts. Use preloading for fonts.

 

→ 8. Eliminate display-blocking resources. Defer loading of non-critical CSS and JavaScript files.

 

→ 9. Allow preloading so that browser could identify critical resources and remember file download priority.

 

→ 10. Enable browser caching. Set up caching of static elements.

 

→ 11. Implement Gzip compression.

 

→ 12. Move scripts that do not affect page rendering to footer. Do not migrate analytics scripts.

 

→ 13. Remove third-party scripts from external contractors that create a large load on the first page load.

 

→ 14. Make AJAX cacheable.

 

→ 15. Shrink DOM tree. Put dynamic linking blocks in deferred loading.

 

→ 16. Optimize operating of a database in CMS.

 

→ 17. Reduce internal redirects on website.

 

→ 18. Minimize HTTP requests of web page’s elements.

 

→ 19. Disable / remove unused plugins. Install the caching plugin.

 

→ 20. Limit / disable WordPress revisions.

 

→ 21. Minimize time to first byte (TTFB). If TTFB is under 200ms, you’re good.

 

→ 22. Move your website to a better host OR upgrade your web hosting package

 

→ 23. Reduce server response time.

 

→ 24. Use a Content Delivery Network (CDN).

 

→ 25. Use external hosting platforms for some of your larger files (valuable for videos)

Hybrid Working vs. Work from Home: Which One Works Best for You?

Saturday, April 30th, 2022

‘Work from Home’ is the concept that the corporate world became familiar with during the COVID pandemic. Even though there is a debate about how it will impact productivity and creativity, it has still become a norm. There are many benefits to WFH, like flexibility, cost, and time-saving on commuting.

While the world is still recovering from the pandemic, an increase in vaccination rates led to the re-opening of offices. Apart from WFH, the hybrid working arrangement was also adapted by many companies.

Let us discuss the pros and cons of both WFH and Hybrid working arrangements. This way, you will also understand better what may work best for you.

What is Work from Home (WFH)?

Working from home means you will not be required to travel to the office. You will have to fulfill all your assigned duties from your home, sitting at your dining table, or in a coffee shop. You are not required to make a physical attendance at the office. In WFH, the company may or may not provide you with a desktop/laptop.

Benefits of WFH

The flexibility of working hours
No need to travel to the office
Less rigid office schedule
Saving time and money required for regular commutes

Drawbacks of WFH

WFH is not just a bed of roses; here are some drawbacks:

Loneliness
Gap of communication with colleagues
Internet issues causing major hindrance at work
Expected to work on weekends
No proper office setup leads to lesser productivity
WFH works best for those living far away who want flexible working hours.

What is Hybrid Working?

The best Digital Marketing Agency in India prefers a Hybrid working model as it is a perfect combination of work-life balance. It involves the employee going to the office for an entire week and at least one day working remotely. It was the workers’ most preferred form of working arrangement during the pre-pandemic situation. The employees liked this working arrangement as well because it strikes the perfect work/life balance.

Benefits of Hybrid Working

It lowers isolation
Increases productivity
It enables effective collaboration with the colleagues
Perfect work/life balance
Reduces the overhead costs for employers
Lesser traveling to work-place
Drawbacks of Hybrid Working

This working arrangement also has it’s share of drawbacks:

Remote employees will be at a disadvantage
Increased reliance on technology
Potential Burnout of remote workers
Having that said, Hybrid working works best for employees who want the flexibility of remote working and the culture of an office setting.

Conclusion:

Now that you know how WFH and hybrid working set-up works, it is up to you which works best for you. This may depend on individual circumstances, things the employee has to offer, and how you feel about the WFH set-up?

Hopefully, both the pros mentioned above and the cons of the working model will help you solidify your decision.

The Pillars of an Effective SEO Strategy

Tuesday, April 26th, 2022

Focusing on these pillars of SEO will enhance the opportunities for your content and attract more organic traffic over time.

What do you need to compete in SEO?

In recent years, there has been a lot of attention around E-A-T (Expertise, Authority, and Trustworthiness) as mentioned in Google’s Search Rater Quality Guidelines.

A true SEO program needs to include more.

Authority.
Relevance.
Experience (of the users and bots visiting the site).

The websites that focus on each of the three of these are bound to be esteemed by both web search tools and clients, and draw in more organic traffic over time.

Authority:

In SEO, authority refers to the importance or weight given to a page relative to a given search query.

Modern search engines such as Google use many factors (or signals) when evaluating the authority of a webpage.

Google wants to bring to the top the ones that are most likely to satisfy the user with accurate, reliable information that fully answers the intent of the query.

Trust

You may hear many people talk about the role of trust in search rankings and in evaluating link quality.

For the record, Google says they don’t have a concept of trust they apply to links (or ranking), so you should take those discussions with many grains of salt.

Relevance: Will Users Swipe Right On Your Page?

Relevance in SEO is a reflection of how well the search engine results page (SERP) aligns with the searcher’s intent. For example, if you were to search for information on “U.S. taxation laws,” the undisputed and most relevant source would be the IRS’s . gov website.

 

 

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